Tuesday, May 30, 2006

Free, after rebate and other myths

Bought a HP laptop for my youngest as a combination birthday, graduation and "needed next year in college" present. The deal at Circuit City was pretty good and the computer was less than comparably ordered from HP. Then the fun started. Part of the deal was rebates. Nine of them. Circuit City, HP, Canon, D-Link have a real maze of rebates. some of the forms can't be easily found. I've got about 8 hours into sorting this mess out.

Rebates reduce prices and make money for the company, you are, in effect, loaning them money for a couple of months. And they are betting you won't send in the form. Circuit City makes it easy not to send in the form. Other companies are easier. I betcha that his is a sure-fire way to lose at least one future customer.

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